Prior to becoming a multi-event series, there was just one event called The Whole Enchilada Enduro, and the mark is a stylization of the end of an enchilada encapsulated in a bicycle crank. The swirl also captures the movement of mountain biking.
Series poster.
Event tech shirt.
Number plate graphics.
Newspaper print ad, split with a local bike shop.
Website homepage.
Website interior page.
Event awards, which I designed and also welded, then hand-assembled from wood and laser cut steel.
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Big Mountain Enduro 2012 Event Collateral
Logo, poster, ad, shirt, number plate, awards design and fabrication, and website design for the Big Mountain Enduro Series, a family of multiple mountain bike race events in Colorado and Utah. Being a new series of events for 2012, the focus was put on brand recognition with similar elements across all three events, the look and feel reflecting the “big mountain” and “backcountry” nature of the races. In addition to the projects shown, each individual event also featured merchandise, web banner ads, print ads, and outdoor signage.
