Levain Bakery - Creating a cookie buzz! Levain Bakery National brand extension for their famous cookies.
New York Times "Possibly the largest, most divine chocolate chip cookies in Manhattan."
To show the size of the cookies, they weigh a massive six-ounces each, I designed the cookie logo to scale. The bite and crumbs are life size.
The cookie logo then became catalyst for a range of fun in-store merchandise; Tough Cookie, Smart Cookie, and Cookie Monster.
It’s really is all about the cookie!
View PDF
View PDF
Cookie Logo
Packaging
gLike
Levain Bakery