We always need/want the latest design, and the latest technology in our mobile phones...

So, right now, we are buying a brand new mobile phone every year and a half...

The Sony XTRUD concept, brings a sustainable and economic vision on the mobile phone world.
The concept is based on one part wich supports all the components, and a very simple aluminum or plastic profile.
This product architecture allows the users to easily replace the phone components, (for example changing the original camera module for the new Sony one), but it also allows the users to change and customize the design of their phone by buying new profile parts.

--(This project may not reflect the views and plans of sony)

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Rybarczyk Francois
Product Design Paris, France