This Rig Tough brochure/catalog launched the nationwide parts product line. The overall look and branding was carried through to posters, flyers, eblasts and the website.
This booklet on classroom amplification was created as a fun and informative piece for educators who were instrumental in purchasing decisions. I sketched all the imagery and hired an Illustrator that had done work for Disney. I did all the design, production and print buying on this project and worked with a translation house to translate it into several languages.
This Chrome Country Catalog required a photo shoot on location in Nashville. I hired the photographer and art directed the shoot. I worked with the store to pull together all the imagery and text and designed the divider pages and set the styles up for the rest of the book for a production artist to follow. I reviewed all drafts and gave creative direction and oversaw the printing.
"Go Green" was an entire Rush Truck Centers campaign including collateral, ongoing events, seminars, Powerpoint presentations and a dedicated rushgogreen.com website. I helped generate the content for all pieces and executed the design, production and management of the various projects.
This self mailer brochure was developed for a product called "Radium" to be used in the classroom. There was immediate negative reaction to the name. I capitalized on Radium's portability by creating a piece the exact size of the product and the fun design demonstrated how easy it was to use. It became our best selling product.
I have to give credit to John Merline for the content and great copy on this self mailer: "Sometimes you daydream about a nice relaxing job, like alligator wrestling". I came up with the design and did all the production, print and mailing management.
The challenge every year at Rush Enterprises is creating one custom holiday card that encompasses all 13 divisions. My solution was to build the names of each division into a stylized Christmas tree and create multiple versions of the interior only so the gold foil exterior could be mass produced. I then provided vendor direction for digital animated version of this with music.
Concept/Creative Direction: John Merline
Design/Production/Photo Shoot Styling: Gail Maynard
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Collateral Materials
Nearly all of these projects required concept and content generation, art direction for the photo shoots, copy writing and editing, vendor management and print buying in addition to design and production.
