Lobby View: we worked closely with the architects to spec colors and coordinate our graphics with the design of the space.
Street-facing Entrance: Adding color and messaging to windows draws brand recognition to passing traffic.
Drive-up: Extending branding to all customer touch points
Parking lot-facing Windows: Large promotional graphics readable from the car as customers make their way around to the drive-up.
Teller Area: The core of the story is to inspire customers with "blue sky" thinking—that SFCU partners with them to make anything in life possible.
Wait Area (Behind Reception): Core Value words are seen everywhere around the branch to promote a shared optimism.
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Branded Retail Program Pilot / Smart Financial
I led ideation sessions with SFCU to develop their brand identity and the story we were telling in their retail spaces. Once direction was approved, I created concepts to develop the personality of the brand to come to life in the space and directed my team through execution. SFCU loved the pilot and received accolades from their membership. We rolled the program out to their 17 branch network.
