Linda George Pro

At Truity's Main Office branch, I led my team in piloting a retail program that would be rolled out to the rest of their network. Wanting more of an emphasis on on-brand imagery and less on marketing, I worked with the client to develop murals composed of local icons to transform the lobby. Image panels and light boxes featuring the credit union's members' photographs adorn lobby areas and offices throughout the building. This direction of using images familiar to the community helped customers feel more connected with TCU.

• Environmental Graphics
• Branding & Corporate Identity
• Graphic Design
• Art Direction
• Compositing
• Creative Direction
• Creative Suite
• Design Management
• Experience Design
• Project Management