Express Branch: When everyone was racing to come up with the "branch of the future," I led my team in innovating the smaller footprint hybrid concept. The 1500 sf max retail space included a more open concept with minimal staff. Customers had the choice to interact with tellers at the compact "teller pods" or to autonomously use the full service Interactive Teller Machines (shown in the next image).
Express Branch: The ITMs are a full service option that customers can use on their own as an alternative to using the tellers.
Express Branch: These branches required far less staff with hoteling offices for visiting consultants.
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Branded Retail Program Roll Out & Innovation / Smart Financial
Following the prototype launch in 2013, I led my team in rolling out the graphic program to all 17 branches and their corporate headquarters. Using the prototype as the foundation, I created a playbook of branding and strategized the approach to each floor plan. I was instrumental in developing an "Express Branch" concept, which they asked us to apply to a new inline end cap branch (see images for details).
