Adding color to the exterior with large-scale campus and community-focused graphics has drawn more brand attention at the street level.
All branches went to a teller pod format creating more space and branding opportunities in the branches. I ensured the playbook of branding was rolled out consistently across the network.
Graphics in the Student Center have a more youthful color palette and approach to design to attract the student population.
Debbie Clark, USF Credit Union CMO, was thrilled with our work as she describes in this testimonial.
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Branded Retail Program / USF Credit Union
I worked with the client to create a retail program that's more active and visually interesting to their clientele, including the potential student market. In addition to a full network roll-out, projects included locations in the campus student center and newly built corporate office. The client often remarked on the noticeable positive response they received from members and excitement of staff.
