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Michel Design Works by Stonewall Kitchen / Packaging Design
Michel Design Works has been an opportunity for me to learn about packaging design for CPG. We design for hundreds of SKUs across multiple categories structured in two seasonal launches per year. I create concepts for each collection in the Kitchen Towel format to be approved by the Executive Leadership team. This involves compositing elements from stock illustrations into different pattern styles that tell each fragrance story. I ensure that designs remain on brand in a vintage French feel.
