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G.O.A.T. : Gooch of All Trades
Gooch Ink
Jan 1994 - Present (27 years 9 months)
I bring a lot to the table; design skills with a hard working get-the-job-done-no-matter-what attitude. I am passionate about design, it encompasses everything I do personally and professional. I have a great sense of design, a strong eye for typography, and all of the needed technical skills—but most importantly, I have the ability to listen to others, to keep an open mind, and to work as part of a team. And hey, it doesn’t hurt that I have a good sense of humor and am an all-around nice guy.
My degree in Communication Arts has cultivated my creativity as well as nurtured an understanding of the importance of graphic design as a communication tool. I believe that the key to producing great advertising and design lies in effective communication. My employment experiences in print and multimedia have helped me gain insight and enhanced my knowledge of design and production.
Art Direction | Electronic Production | File Organization | Graphic Design | Photo Manipulation | Brand Building: Identities & Collateral | Off-set Lithography | Silk-screening | Studio Lighting & Photography | Typography
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Creative Director
Rockin' Baby
Richmond, VA
May 2014 - Dec 2016 (2 years 7 months)
Rockin’ Baby started out manufacturing slings & pouches specifically designed to carry children, newborns - 40 lbs. While continuing to gain popularity in the baby caring market, Rockin' Baby has expanded its’ portfolio into developing a unique kidswear line. I have been involved in contributing to all things creative, and being responsible for delivering the best possible design solutions from everything from advertising, collateral, marketing, and packaging - while working to help reshape the Rockin’ Baby brand.
Branding | Chief Pixel Pusher | Creative Direction | Electronic Production | Graphic Design | Packaging | Photo Manipulation | Photo Shoot Organization | Project Management
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Freelance Art Director
Gooch Ink
Richmond, VA
2013 - 2014 (1 year)
I worked as a freelance designer for several small agencies including The Franklin Group, Made Creative, ND&B, and West Cary Group in Richmond, VA. I was involved in creating print ad campaigns, designing identities and consumer packaging. I developed illustrations that were used in adverting in both print and broadcast advertising, as well as interactive multi-media presentations. In addition to my agency work I worked as an independently designer for Two Old Hippies were I produced graphics for the clothing line as well as developing seasonal digital campaigns for their web-site as well as email campaigns.
Art Direction | Advertising | Brand Building: Identities & Collateral | Digital Media | Electronic Production | File Organization | Graphic Design | Illustration | Photo Manipulation | Off-set Lithography
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Senior Studio Artist
Gain Response Marketing
Richmond, VA
Jan 2012 - May 2013 (1 year 4 months)
Gain is an agency that bills itself as direct marketing experts, and since 2001 has functioned under the basic philosophy that increasing engagement will increase profitability through the development of marketing programs that effectively position their clients to get noticed. The key take-away is that regardless of industry or market environment the buyers consideration is gained.
My specific job task was to enhance the relationship of various financial institutions with their customers through form communications, while maintaining a friendly and informative voice. I was involved with communicating and utilizing several national vendors to facilitate in the production, mailing, and distribution of those materials.
Art Direction | Brand Building: Identities & Collateral | Cartography | Direct Mail | Electronic Production | File Organization | Graphic Design | Photo Manipulation
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Freelance Designer
Gooch Ink
Seattle, WA
Feb 2010 - Jan 2013 (2 years 11 months)
I worked on a variety of projects that included re-branding initiatives for existing corporations, identities for new start-up companies, packaging for consumer electronics, interactive multi-media projects and the web-site for a national chain of
tire centers.
Art Direction | Branding | Electronic Production | File Organization | Graphic Design | Icon & Identity Development | Illustrations | Package Design | Photography | Photo Manipulation | Project Management | Off-set Lithography | Typography | Web Design
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Senior Graphic Designer
EXCLAIM, LLC
Seattle, WA
Sep 2009 - Jan 2010 (4 months)
Exclaim is an agency whose clients are in the tourism and restaurant industries and has gained recognition for creating the “MetroNatural” campaign for the city of Seattle. While there, I designed identities as well as web sites, and helped create several successful advertising campaigns for local restaurants as well as tourist destinations.
Art Direction | Electronic Production | Graphic Design | Photo Manipulation | Project Management
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Freelance Designer
Gooch Ink
Nov 2008 - Aug 2009 (9 months)
I worked as an independent contract designer for Group Health Cooperative, a nonprofit health care system based in Seattle, WA that offering both health insurance plans and medical care. I was responsible for designing collateral and direct mail for their insurance enrollment programs. I also worked with the Tangram Group at Microsoft, where I was responsible for designing the user interface (UI) for software programs and widgets that were in development. The UI work involved the development of iconography for the various operations within the software programs as well as the look and feel on the actual interface.
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Senior Art Director
Entellium
Seattle, WA
Feb 2008 - Oct 2008 (8 months)
Entellium was a software company that created and sold Customer Relationship Management (CRM) software. I helped reshape the company through re-branding their identity, developing various marketing and sales tools, produced collateral, packaging, new media, and advertising that supported the re-branding. I also helped shape the look and feel of the actual UI of the CRM software.
Art Direction | Branding | UI Development | Coordination of Marketing Material To Align With SalesForce Needs As Well Corporate Needs
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Art Director
DDB Seattle
Seattle, WA
Jul 2006 - Jan 2008 (1 year 6 months)
DDB Seattle, a New York-based agency and part of the Omnicom Group Inc. shifted its Puget Sound area work to other DDB offices and other agencies in 2008. Prior to 2008 DDB Seattle serviced several national brands that are established in the North West. I was assigned to the Holland America Cruise Lines, Majestic America Lines, McDonald’s and Microsoft accounts. I specifically worked on the direct mail portion of these accounts and produced various forms of collateral that included post cards, graphic novels and catalogs.
Art Direction | Advertising | Electronic Production | File Organization | Graphic Design | Photo Manipulation | Brand Building: Identities & Collateral | Off-set Lithography
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Freelance Art DIrector
The Tommy Bahama Group
Seattle, WA
2003 - 2008 (5 years)
I was responsible for developing the seasonal catalogues that aligned Tommy Bahama's current product lines with their current seasonal theme to allow the end user to "Experience" the lifestyle of their brand. I also worked directly with their marketing department to develop point of sale signage & displays, as well as branded product packaging.
Art Direction | Electronic Production | Photo Shoot Organization | Graphic Design | Photo Manipulation | Project Management | Branding | Packaging
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Graphic Designer
VitroRobertson
San Diego, CA
Mar 2002 - Mar 2003 (1 year)
VitroRobertson is the largest advertising agency in San Diego, producing award-winning work for their impressive roster of international clients. While there I not only designed and produced collateral and packaging for Kyocera Cell Phones, I also honed my production skills in a fast paced environment making print ads and electronic files ready for print. This required great attention to detail and time management.
Electronic Production | Graphic Design | Photo Manipulation | Project Management | Branding | Packaging
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Freelance Designer
Bulldog Drummond
San Diego, CA
Oct 2001 - May 2002 (7 months)
Bulldog Drummond designs brands, products, services and stories by re-thinking problems using a good dose of common sense. While there, I designed collateral for international brands such as: Easton Sports, Kendall Motor Oils, and Union 76 Petroleum.
Art Direction | Electronic Production | Graphic Design | Photo Manipulation | Project Management
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Art Director
Lyon & Associates
Encinitas, CA
May 2000 - Oct 2001 (1 year 5 months)
LYON is an award-winning advertising and design shop that works with a variety of companies and nonprofit organizations, including some of the world’s biggest and best-known brands. While I was there I developed the look of a partner ad program for 3com. The ads gave its partners the opportunity to choose specific print ads that would fit their needs and allowed them to brand the ads with their brand alongside of the 3com brand.
Art Direction | Electronic Production | Photo Shoot Art Direction & Organization | Graphic Design | Photo Manipulation | Project Management | Branding | Packaging
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Freelance Designer
Gooch Ink
San Diego, CA
Oct 1999 - May 2000 (7 months)
I worked as a freelance designer for Mires Design & VitroRobertson. Both of these agencies are heavy hitters in the advertising & design world. I participated in the re-branding and crafting of original branding strategies for start-ups and developing companies; produced all manner of brochure layouts, direct mail and packaging.
Art Direction | Electronic Production | Graphic Design | Photo Manipulation | Project Management | Branding | Packaging
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Art Director
The Art Group: Raleigh, NC
May 1996 - Oct 1999 (3 years 5 months)
The Art Group provides advertising, graphic design and marketing communication services while focusing primarily on the business-to-business industries. Their clients’ list is a who’s who of the fire industries. While understanding the clients’ needs and learning the specifics of what they do, I was able to create several successful campaigns that stretched from collateral to print advertising.
Art Direction | Electronic Production | Photo Shoot Art Direction & Organization | Graphic Design | Photo Manipulation | Project Management | Branding | Packaging
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Graphic Designer
RBL&W: Raleigh, NC
Aug 1994 - May 1996 (1 year 9 months)
RBL&W was an advertising agency with a specific division within the agency that was solely created to service Skybox International — a trading card manufacturing company that produces trading cards for the National Football League and the National Basketball Association. I was involved in the design and production of the actual trading cards as well as the packaging. I also worked on print ads for the trading cards, regional ads for the Boys & Girls Club, and local issues and advocacies.
Art Direction | Electronic Production | Graphic Design | Photo Manipulation | Project Management | Branding | Packaging
