New Context Lable - Branding for underground hip hop lable New Context. The identity deals with the idea of record grooves incorperated with very edgy typography and imagery. Features low budget production techniques such as screen printing and the use of cheap recycled card stock.
Paraligne Furntature Booklets - This set of promotional package contains three separate booklets. One for the concept of the furniture, one for the setting and one for the specs. They all feature a conceptual illustration on each cover that goes along with the theme. The specific furniture here is corner sofas and from that aspect I used right angles as the underlining design concept used throughout.
HASA's Vibe 2006 Posters - These are from a larger group of way-finding and informational posters used at The Hearing And Speech Agency's Vibe 2006 event. The event was held at the Baltimore Aquarium's Explore The Outback exhibit in which the branding of this project was based upon.
Shaw-Jelveh Wall Covering - This four story wall graphic takes three of the Shaw-Jelveh CEO's favorite citys and incorperates the street plans of each into one seamless street plan. The bule is used in conjuction with the primary color in the Firm's branding identity.
Pritzker Exhibition Poster - I wanted to somehow show the process of architecture in this poster. From that general idea I constructed logotype from the architectural drawings of Philip Johnson(the first ever person to receive the Pritzker Prize).
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