Blue Sky Services is a Bentonville Arkansas based company that serves companies who want a relationship with Walmart, but don't know where to start. James Beutler, the owner was struggling with a good way to convey that message in fewer words. I proposed the description of Portal to Retail. Because the domain Blue Sky has been taken in nearly every form, www.PortalToRetail.com was used for the company website. The Portal to Retail description informs the simple logo design. The colors are also very significant and critical. The upper blue is PMS 285c which is Walmart's primary color. The lower section is PMS 287c, two symbolic and literal steps away from Walmart. Blue Sky is in the center of the two otherwise non-intersecting color fields. The symbolism conveys Blue Sky as the link between the client represented in dark blue and Walmart. The logo elements ascend as they move left to right denoting growth.
