Sketches of Concept a: Virtual rail - the stylist
Concept a: Virtual rail - the stylist
Screen 1 - attract customer by displaying a model
Concept a: Virtual rail - the stylist
Screen 1b - attract customer by displaying a model (now having different jacket and shoes)
Concept a: Virtual rail - the stylist
Screen 2 - Customer is detected, not holding any items - show popular look.
Concept a: Virtual rail - the stylist
Screen 2b - Allow customer to select a different look by swipping
Concept a: Virtual rail - the stylist
Screen 2c - Customer is detected, holding any items - show a look that contains one of the items she holds in her hands.
Concept a: Virtual rail - the stylist
Screen 3 - User looks for product details of an item before adding it to her basket
Concept a: Virtual rail - the stylist
Screen 4 - User add the item to her basket
Concept a: Virtual rail - the stylist
Screen 5 - Customer clicks on shopping bag and this basket opens. Customer sees the 3 items she has added. When selecting an item the option is provided to remove it, change the color or the size.
Concept a: Virtual rail - the stylist
Screen 6a - Customer clicks checkout and a sales assistant will come the help with this.
Concept a: Virtual rail - the stylist
Screen 6b - Customer can also decide to save the items in her basket and is requested to enter her name an email to receive this (see next screen for more details).
Concept a: Virtual rail - the stylist
Screen 6b - more details of previous screen
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M&S International - concept for store in Amsterdam
M&S asked us to create concepts for a virtual rail, the entrance wall and the wall's behind the tills for the M&S eBoutique opening in Amsterdam (SapientNitro, 2012).
My role:
In total we presented 2 concepts for each and my role was ideating with different designers, and helping out with the UX. Our concepts where chosen but they are developed in House by M&S.
In the visual, one of the concepts for the virtual rail is shown - the stylist.