Visualization - Step 1 in journey
Visualization - Step 2 in journey
Visualization - Step 3 in journey
Visualization - Step 4a in journey
Visualization - Step 4b in journey
Visualization - Step 5 in journey
Visualization - Step 6 in journey
Visualization - Step 7 in journey
Visualization - Step 8a in journey
Visualization - Step 8b in journey
Concept - step 1 in journey:
Joanne is at home, she is browsing through the site and gets inspired (design kept as currently online)
Concept - step 2 in journey:
Go to store - pick out item x but can't find it in your size
Concept - step 3 in journey:
Sales assistant, Liz, scans bar code of product with iPad to see if it is available in size x
Concept - step 4 (version 1) in journey:
PDP for sales assistant - highlighting what is important for her to tell her sales pitch (1. is the item available in this size, 2. how popular is this item, 3. seen on a celebrity or famous person to sell it, 4. wear it with suggestions)
Concept - step 4 (version 2) in journey:
PDP for sales assistant - change towards version 1 to make the product details, how to wear it and the trend to which it belongs primary and allow the sales assistant to see the collection based on color or share the celebrity aspect of this item.
Concept - step 5 in journey:
See outfits (what to wear it with) based on the item shown on PDP
Concept - step 6 in journey:
Take picture of Liz trying on the pieces she likes - can be shared with her (or her friends) and will be added to the receipt if she buys something
Concept - step 7 in journey:
checkout
Concept - step 8 in journey:
Checkout and payment - using Square or similar technology (on ipad of sales assistant, Liz) and receive receipt (on smartphone of customer, Joanne)
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New Look - In store tablet for sales assistent
New Look - short term project. Illustrate how we can help with creating a tablet experience for the sales persons (based on their current site, using Usablenet) before we improve the overall brand experience (Sapient Nitro, 2013).
My role:
Come up with a user journey, drawings of concept and follow up with designer.