Travel client - The common experience story
Travel client - The common experience story from Greet Jans
Travel client - The common experience story

The digital transformation project: from Trips & Offers to the next experience, Lead UX

THE ASK
To show how the different source markets for this client can expect to progress, step by step, from the current experience to the Next Experience.

CONCRETE: The Common Experience will be developed in two stages.

Stage 1: “the CURRENT Common Experience”
Will deliver a solution that improves on the existing digital experience + provide the foundation for building the second stage of work (just finished)

Stage 2: “the NEXT Common Experience”
Helps progress their customer experience toward being present. relevant, and recommended
Can be realised, adapted and re-used by all markets and is created with the collaboration of three markets (UK, Nordics, Germany)
Builds an experience that will measure efficiencies, with extensive metrics for understanding the link between customer experience and growth.

Result of ideation - mapped back all idea's and outcome to the holiday circle on which all Tui work is based from dreaming and researching, to booking and upgrading, to going on holiday, having a great time and sharing memories. This formed the base of a conceptual video.
Next customer experience - Market Growth
Next common Experience: Customer Experience
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Travel client - The common experience story

The digital transformation project: from Trips & Offers to the next experience, Lead UX

THE ASK
To show how the different source markets for this client can expect to progress, step by step, from the current experience to the Next Experience.

CONCRETE: The Common Experience will be developed in two stages.

Stage 1: “the CURRENT Common Experience”
Will deliver a solution that improves on the existing digital experience + provide the foundation for building the second stage of work (just finished)

Stage 2: “the NEXT Common Experience”
Helps progress their customer experience toward being present. relevant, and recommended
Can be realised, adapted and re-used by all markets and is created with the collaboration of three markets (UK, Nordics, Germany)
Builds an experience that will measure efficiencies, with extensive metrics for understanding the link between customer experience and growth.

Greet Jans
Associate Creative Director, Experience Design London, United Kingdom