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MARVEL Cinematic Universe Fire TV Experience

The Marvel Cinematic Universe (MCU) is a series of superhero films based on characters that appear in comic books published by Marvel Comics. The franchise has expanded to include comic books, short films, television series, and digital series. As a way to explore and discover the MCU in an Amazon digital shopping experience, we created a cross-platform (mobile, desktop, and OTT) experience that helps users understand the deep character connections across the MCU while also surfacing seamless shopping opportunities inline.

Role: Lead UX Designer (Interaction, Visual, Motion)
Platform: Fire TV

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Greg Kujda
Direction & Design: Interaction, Motion, Brand, & Content Los Angeles, CA