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Star Wars Augmented Reality Experience with Amazon

I leveraged Amazon Visual Search and Amazon physical shipping boxes to bring Star Wars characters and storylines to life via an augmented reality experience. Exclusive content was surfaced in the form of an easter egg experience. Characters were partnered with key scenes to capture the story in a unique way for customers. The experience was aimed at the introduction of new characters while also driving customers to strategic digital products integrated throughout the Amazon eCommerce ecosystem.

Role: Lead UX Designer (Interaction, Visual, Motion)
Platform: Mobile

Greg Kujda
Direction & Design: Interaction, Motion, Brand, & Content Los Angeles, CA