Marketing & Creative Director
Jul 1998 - Nov 2020 (22 years 4 months)
Marketing & Creative Director Supervised marketing and creative services for largest retail amusement game and vending company in the U.S. National retail and restaurant chain clients included Walmart, Denny's, CiCi's Pizza, Disney, Warner Bros, Pixar, NASCAR, Betty Boop and Hasbro, among others. Oversaw creative talent and staff members in the production department - a task that included budget creation, warehouse inventory maintenance, and resource allocation based on skill. Led a team of 7 employees in the production and distribution of seasonal signage and everyday-POP displays for 100,000 kiosks across the country. Secured outside vendors for specialty services such as raw print materials, merchandising, photography and signage.
• Created in-house design studio responsible for envisioning unique and licensed toy designs that raised level of play of claw games located at venues across the country.
• Saved the company over $650,000 a year in outside vendor costs by establishing and operating an in-house print and distribution department.
• Organically garnered social media presence for company of over 84,000 followers with a 30% opted-in rate of sales promotions and experience campaigns.
• Expanded company's footprint into Walmart, Kroger and Denny's using effective sales collateral, requiring targeted copywriting and PowerPoint presentations.