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Shell V-Power Nitro+ Fuel Launch

Shell recently launched V-Power Nitro + in South Africa. As a part of that launch Shell hosted an event at FNB Stadium in Soweto that included live bands, a festival, our exhibition entertainment area as well as a real live F1 Ferrari that went around a street circuit specially created for this event.

Our exhibition was a scaled down rendition of our previous creation for Shell at Top Gear Festival in Durban and included fun areas for children (skalektrix, Ferrari Lego car time challenges), Helix Oil information and expert advice zones and interactive games such as the F1 racing Sims and F1 Wheel change Challenge. The highlight for all visitors was a full scale F1 Ferrari made out of Lego coupled with full scale Lego pit crew and scientist.

The 1 day event was a massive hit. A huge volume of people attended and by all accounts a thoroughly good time was had by all.

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Liam Beattie
Managing Director Cape Town, South Africa