This poster was placed all over campus. There was a corresponding website where students signed up for the alerts.
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Godzilla Campus Alert Campaign

It's not easy to convince students to sign up for a campus alert system that is really about campus shooters. So, instead of being maudlin, I asked Godzilla to act as my spokesperson. The result, we signed up 58% of campus in the first semester, a number so high our servers had to be expanded to handle the message traffic.

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Freelance, Full-time
Randy Hanskat
Advertising Copywriter / Content Writer Palos Verdes Estates, CA