While researching snowmobiling clubs throughout the Midwest, I landed upon the Rhinelander Hodags, a club that had just purchased an LMC 1800. Talk about a perfect spokesperson, all 208 of them!
During my research into the Midwest snowmobiling market, I came across this photo of Babe Tonn and his friends. This ad and the Hodag ad became cult favorites with the clubs and we received endless requests to be in the next ad.
Click the magnifying glass icon below to enlarge this ad and any other.
To position LMC against new rivals, we continually reminded the audience of the company's history. Click on the magnifying glass icon below to enlarge the ad.
Some manufacturers forced ski areas to buy different tillers depending on the majority of the customer base. One LMC tiller was all that was needed. Click the magnifying glass icon to enlarge to full size.
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LMC Snowcats
Magazine and newspaper ads for Logan Manufacturing Company, the originator of snow grooming machines. The first two ads, Hodags and Good Grooming, created a cult following, with clubs all over the Midwest vying to get in the next ad.
Available
Freelance, Full-time
Randy Hanskat
Advertising Copywriter / Content Writer
Palos Verdes Estates, CA