Ski the U Campaign
Ski the U Campaign from Randy Hanskat
Ski the U Campaign

In an attempt to attract out-of-state Eastern students to the U, we promoted Utah skiing as a sideline outside the classroom. These materials ran in lodges and even above ski racks at a number of ski resorts in the East, such as Killington, Sugarbush, and others.

This was a two-year campaign that ran into the East to entice Eastern skiers to come to the U. This is a poster that was placed in lodges at Killington, Sugarbush, and other Eastern resorts. Click the magnifying glass icon to enlarge.
This is a ski rack topper in the second year of the campaign.
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This is the second-year lodge poster. Administration decided to drop the Ski.Utah.Edu and instead direct readers directly to the U home page.
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This was the first iteration of the ski.utah.edu website.
This was the second iteration of the landing page.
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Ski the U Campaign

In an attempt to attract out-of-state Eastern students to the U, we promoted Utah skiing as a sideline outside the classroom. These materials ran in lodges and even above ski racks at a number of ski resorts in the East, such as Killington, Sugarbush, and others.

Available
Freelance, Full-time
Randy Hanskat
Advertising Copywriter / Content Writer Palos Verdes Estates, CA