University of Utah Football
University of Utah Football from Randy Hanskat
University of Utah Football

When I took over the Utah Football account, the stadium was half full, the fans were bored, the team underachieving. Then I introduced Urban Meyer to Utah with some teaser ads, first using the theme Fast Break on Turf, and then You Ain't Seen Nothin' Yet. The result? Five consecutive season ticket and attendance records. See the TV & Radio section for the TV ads by clicking the website link below.

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Following a 10-2 season in Urban Meyer's first year, we promised even higher heights entering his second. Alex Smith and company delivered a 12-0 season. This is the schedule poster.
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When I took over Utah Football, tailgating only occurred in one lot, a pay lot, on campus. Dumb. I pushed to expand it to the remainder of campus with tools like this tailgate guide instructing Utahns who weren't familiar with the art of tailgating on its finer points. Click the magnifying glass icon below to view the entire tailgate guide.
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Billboard hyping Urban Meyer's first year as Utah Football Head Coach.
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Postcard to faculty and staff on campus touting the coming season. Utah Football had been akin to going to the library until we changed everything.
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Newspaper ad hyping the coming inaugural season of Utah Football under Urban Meyer. This season was the first of five consecutive ticket sales and attendance records.
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How do you follow up a 10-2 season, promise more. This was the teaser billboard before debuting the You Ain't Seen Nothin' Yet campaign. All games were sold out, and the team ended up going 12-0 and finishing #2 nationally. Coincidence?
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A campus shuttle board hyping the debut of Urban Meyer and his spread offense.
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This was a print ad from the season prior to Urban Meyer coming to Utah. Despite a lackluster team, we set a new season ticket sales record.
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University of Utah Football

When I took over the Utah Football account, the stadium was half full, the fans were bored, the team underachieving. Then I introduced Urban Meyer to Utah with some teaser ads, first using the theme Fast Break on Turf, and then You Ain't Seen Nothin' Yet. The result? Five consecutive season ticket and attendance records. See the TV & Radio section for the TV ads by clicking the website link below.

View Website
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Freelance, Full-time
Randy Hanskat
Advertising Copywriter / Content Writer Palos Verdes Estates, CA