Creative Operations Manager
New York, NY
Global Brand Customer Experience & Design / Project managed integrated, Omni-channel marketing campaigns to enhance collaboration among cross-functional teams within a single workspace to plan and execute campaigns across global markets and LOBs. Continually monitored and analyzed processes and progress to maximize campaign performance while proactively identifying and resolving potential issues. * Optimized legacy platforms while integrating new platform opportunities to improve content creation and standardize customer experience across each touchpoint, delivering tools to internal / external marketing teams to enhance cross-functional collaboration and distribution of marketing programs. * Increased market revenue and maximized content impact across all channels by providing analytic insight empowering marketing organizations to function as holistic global teams, significantly improving operational efficiency. * Introduced creative agile team structure to elevate and localize brand expression by country and region, driving relevancy and differentiation globally. * Elevated ROI, brand awareness, loyalty, and persistence by leading market design sprint pilots across Mexico, Japan, and Korea to adapt and evolve visual identity system to respond to local market insights and competitive landscape. Global Brand Customer Experience & Design /
AVP Marketing Manager
Chase managing acquisition and retention campaigns for Affluent segment & Senior Associate - Integrated Marketing Platforms for Digitas global marketing agency focused on digital, web, and integrated marketing.