As part of the Customer Centricity mindset, our focus is to ensure that how the customer interacts with all the branded touch-points of company are differentiated, exceed expectations and create a preference for the brand. Our ongoing commitment to educate and inspire associates is integral to the success to the customer’s experience with the brand and affinity towards it.
Brand Architecture aligns with simplifying how we interact with our customers in a single, consistent, cohesive visual experience. Internally, we communicate a framework and a defined approach on how business units face-off internally and externally for instances of sub-brands/co-brands, acquisitions, JVs, partnerships & co-promotions and their impact on the visual design system and maintain the integrity of the MetLife brand.
Customer Centricity- Brand Architecture Gudielines
