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Sonic Branding- Anthem & Logo

Creation of a bespoke corporate Sonic identity that consists of:
- Sonic Strategy
- Anthem
- Logo
- Micro catalog
- Activation plan.

This year-long initiative covered an internal audit of sonic branding opportunities, partnership with Man Made Music to create branded audio assets, research test (proprietary SonicPulse Research).

Henry Sanchez
Global Brand Manager New York, NY