Event Control [Contract]
Jun 2012 - Present (9 years 5 months)
Ensure integration of internal functional groups, senior management, external promoters and media. Initiate the relay of information regarding course situations, incidences and major schedule deviations. Manage general conduct of the event in accordance with the Director of Operations. Coordinate and implement major tactical initiatives to maintain conformity of event according to plan. Interaction points with Operations, Marketing, Media, Ceremonies, Security, local municipal government, FBI and Client Services.
-Management of Event Control Operations for Milwaukee Indyfest 2012 and 2013 contributing to attendee growth each year.
-Management of Event Control Operations for Grand Prix of Baltimore 2012 with an estimated attendance of 150,000 patrons.
Packaging Innovation Insights Scientist
2010 - Present (11 years)
Lead packaging innovation and research design efforts. Work with relevant suppliers to develop and connect new packaging technologies, liaise with Marketing Insights to measure consumer acceptance of new packaging innovations, monitor competitive intelligence in packaging concepts worldwide, and partner with breweries and packaging engineers to ensure successful testing and commercialization of novel packaging concepts. Develop and drive best practices in packaging innovation, identify and define innovation platforms and management of external creative agencies.
-Lead Design Efforts of New Miller Lite Bottle Contributing to Positive Trend Change in Commodity.
-Conceptualization of Miller Lite Punch Top Can Contributing to a Positive Lift in Sales to Retail.
-Manage Holistic Design Process and Discovery for Miller Lite and Tenth and Blake Brands.
-Development of Academic Pipeline Relationships with Notre Dame and MIAD.
Graphic Packaging International
2006 - 2010 (4 years)
Facilitate the integration of innovation tools and best practices into Stage-Gate project management process for successful product commercialization. Implementation of cultural shift from traditional top down innovation to consumer focused bottom up innovation processes. Identification of consumer’s latent needs through the use of ethnographic research, lead user generation, blog monitoring, social computing, new consumer segmentation and internal collaboration. Identify metrics within the company’s value stream to assign quantitative and qualitative metrics through the use of innovation management software. Enhance and expand R&D product applications, develop and implement innovation driven product development process.
-Design and Implementation of Front End Innovation Management Process
-Developed Effective Innovation Partnerships with Coca Cola, AB/InBev, Miller/Coors, and Kraft Foods.
-Lean Sigma Team Leader of Continuous Improvement Projects Resulting in +$15M savings
for Packaging Machinery Division and Improved Cycle Time.
-Primary Contributor in the Creation of the Global Innovation Center in Marietta, Ga
Carton Design Specialist
Graphic Packaging International
2005 - 2010 (5 years)
Lead structural packaging designer responsible for stewarding conceptual designs through to commercialization. Insures packaging solution’s success through the administration of FMEA management, machine trial evaluations and QC checks of first production runs. Provide creative and artistic direction for client packaging solutions. Identify opportunities to integrate new technology and design methods to enhance creative process. Oversee and assist in the required research of the market, theme attributes, trends research and brainstorming ideation sessions. Conduct creative reviews to ensure link of visual creative with project objectives. Lead cross-functional project teams and provide management feedback.
-Creation of New Packaging Concept which Lifted Channel Sales of 1L Coca Cola PET bottles 15%
-Commercialization of Sustainability Optimization Cartons within Coca Cola Supply Chain
-Over 26 Patents Established for IP Protection of Key GPI Interests
-Key Contributor to Current Die Numbering System Consisting of a Methodology to Capture Revisions and Versions Into One Naming Convention.
-Effectively Lead and Managed Outside Vendor Process Which has Lead to Improved
Cycle Time and Reduced Cost
Packaging Design [Freelance]
2006 - 2009 (3 years)
Provide successful packaging solutions in an accelerated timeframe. Offer insights and guidance to various packaging initiatives and processes. Conceptualize packaging solutions on Bright Starts product line. Interact with management and engineering teams. Provide strategic business development scenarios in new business arenas.
2002 - 2005 (3 years)
Conducted design explorations to design and develop custom display and packaging programs. Investigate and implement design trends for retail environment. Merge new materials and production processes into viable design solutions. Maintain schedules and coordinate workflow.
Graphic Designer [Intern]
Curran & Connors, Inc.
2001 - 2001
Conducted design explorations. Translation of client feedback into effective design programs. Creation of marketing/experimental event concepts and multimedia collateral. Participate with management, copyrighting and production personnel to execute client communication process.
Industrial Designer [Intern]
2000 - 2000
Conducted design explorations, market analysis, research and human factor studies. Assisted in implementation of Motorola’s branding compass and initiatives. Conceptualize marketing ideas through drawings, renderings, and presentation software. Interacted with engineering, marketing and modeling teams.