Organic campaign, ad 3 - Based of the snow white and seven dwarfs fairy tale, this ad appeals to young and old because of the age of the story and familiarity of characters. All who know the story, know that Snow White ate a poisoned apple. Pesticides and herbicides applied to apples are poisonous and although the outcome of eating such apples might not kill one immediately, over time what might they do?
Organic campaign, ad 1 - This ad is the first of three that addresses the issues of conventional farming and the consumption of its byproducts. Playing off the globally famous chain's slogan, one instantly is draw in with the familiarity of words and unusual display below the slogan.
Organic campaign, ad 2 - Ad two of this campaign again addresses the concern of conventional farm runoff threw a scare tactic to give people a reason to care. Mutated frogs and fish that live in the waters surrounding conventional farms are unsettling to say the least. What might these chemicals do to our bodies and unborn babies?
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