PUSH energy drink, Tropical flavored bottle label - The first of the labels for this energy drink line, the design is meant for a taller clear glass bottle. The circle in the middle is actually suspended inside of or balanced between the rest of the label as to bring the color of the beverage into the actual package design.
Push energy drink, Berry Tree label - Starting with the idea of what kind of energy drink we would want to see on the market, the ingredients and premise behind this drink were conceptualized. After that the name was assigned by the professor then the logo, package design and identity package were created.
PUSH, logos - The hand rendered logo was created to show movement and balance of figures. I wanted the font to appear to be organic and fluid, yet solid and balanced. Challenged by the name of the drink, I wanted the viewer to feel the value of consuming this drink prior to even taking a sip. Once the sketch was complete this logo was brought into Illustrator and manipulated to the above logos. The colors are fresh and natural in appearance with a tag line in a font complementing this logo and beverage.
Push energy drink, business card - Using natural yet attractive colors to appeal to individuals receiving this business card, this design follows suit to the letterhead and envelope of the identity package for this fictitious company.
PUSH, envelope - Colors used in the letterhead and business card are incorporated into this envelope design for the PUSH energy drink project. Simple and clean in design this piece evokes a natural feel and greatly complements the complete identity package for this project.
PUSH, letterhead - Following threw with the same font from the bottle labels and colors of the business card, this letter head displays the logo top and center emerced in a soft yet tropical green. The line of type across the bottom draws the reader's eyes down to provide movement and balance to the piece.
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Push energy drink