Converse Band Of Ballers, battle of bands, where musicians put their instruments down and kept it on hardwood. Became original content for MTV2.
Charles Charles MaGalls, a billionaire industrialist who challenged Dwyane Wade to a test of ability, challenged being a nice way to say harassed.
I won an effie as the creative lead for "Domaination," using google search terms to provide information in a fun way for the Converse kid. I wrote, dirtied, animated, illusrtrated, clay mated, acted in, and even sung, in over 40 content pieces.
I'm With Basketball. As the shoe company turned 100, this was the basketball manifesto that linked team basketball to the rebellious nature and indipendent nature of the Chuck Taylor communication.
Converse skate team CONS, featured the shredder Sammy Baca. Unable to be located for simple matters such as payment, where ever he was, this campaign highlighted he was shredding.
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Some of the most fun I've had in advertising was working on a shoe company birthed from basketball.

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Ian Ghent
Senior Creative New York, NY