Seletti Brand Extension

The design brief was to pick an existing company and develop a cohesive set of bathroom products as a brand extension exercise. The goal was to not only translate the company's aesthetic but to adopt their design principles and decipher their philosophy. Seletti is the chosen brand and their objective is to create unique experiences for the consumer. This project took that principle and applied it to products that are otherwise overlooked, hoping to create an emotional relationship between the product and consumer.

Ian Felton
Student at Savannah College of Art and Design Savannah, GA