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Brand Identity Design for Cherish


Cherish is a furniture design company.

The square pieces represent the brand slogan(Break, Innovation, New Experience)

The shape of the logo was used in the construction process and in panel designs. Also, a symbolic statue was needed in front of the building.

The 'Flow of Time' concept was derived from the pattern of the material used on the surface of the building.

We used the shape of a 'seemingly floating sofa' to represent time passing from current to the future.

Prior to construction, we investigated the topography and installation methods of all sculptures. Our team used concrete to firmly fix all pillars for the sculpture on the ground.

We used Polyacetal resin to create sculptures that stood 4m tall.

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Jung Jiho
Brand Manager — JPHooks 서울특별시, South Korea