Isabel Hopkins

I was a key stakeholder in the development of a new site navigation and website design with lead generation popup to represent Teeter's new brand identity and product offerings. I worked to outline multiple iterations of the main site navigation, adapting and evolving the user experience based on testing. I wrote SEO-optimized copy and collaborated with the design team to create and select assets. This project led the team to optimize digital advertising strategies and successfully launch two new fitness products, surpassing sales goals.

• Branding & Corporate Identity
• Content Strategy
• Copywriting & Editing
• Creative Direction