The Mulco "shop-in-shop" allows the customer to experience the mulco personality and lifestyle through a mulco store. With multiple Mulco images and variety of watches that are set up in an optimal way, the customer can make a connection with the brand more intimately and therefore, they can have the best shopping experience .
With adjustable shop-in-shops, the store owners can develop a stronger presence inside the store and depending on the space, adapting the design to adjust to any location.
In order to maintain consistent branding and optimal sales, the main idea was to get the merchandise displayed uniformly according to the corporative guidelines, developing a unique language.
The watch display should tell a story by displaying each timepieces from the same collection together and flow to the next.
There are different display sizes available: small for counters, medium for showcases and large for windows.
