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Sustainable footwear made with Hemp, cotton, recycled PET lacing with EcoPure tri-density footbed/bottom with foot healthy and planet healthy attributes. Focused on efficiency and the full life-cycle of modern footwear. Project has been in development since 2018 and introduced direct to consumer in April 2020 with expansion plans to be more widely available.
Responsibilities include Creative Direction, all collaborative brand building aspects, product development, textile development, packaging, marketing and business direction.