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Grolsch Enigma

As part of a University project, we were given an existing circuit board, in this case a digital thermometer, and we had to create a new use for it as a product.

The brief was left open with regards to target market but the cost effectiveness of the design was stressed.

I decided to concentrate on a promotional item, incorporating an emphasis on low cost manufacture and user interaction.

I wanted to create something both simple & clever that would start conversations and increase a brands desirability.

Jack Roden
Product Design Student, Free-lance Designer Bournemouth, United Kingdom