Beatriz Jaqueline Herrera Simpson

RutaRural empowers rural communities to set up individual tourism enterprises driven by personal passions. The exchange of knowledge celebrates the similarities and differences across the rural/urban communities.

As an organisation, RutaRural works with local institutions to implement an empathy-driven model for sustainable ‘day in the life’ experiences, designed and led by members of the rural community.

Made for: GoGlobal Chile
Year: 2017
In Collaboration:
Raakhi Chootai
Estefanía Arias
William Fazackerley
Marcus Comaschi

• Design Research
• Industrial Design
• Social Impact
• Service Design