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NYC French American Chamber of Commerce Re-Brand

Project created while working at Advantages (Marketing Agency in Queens, New York)

The French American Chamber of Commerce needed a complete brand overhaul. Since the FACC consists of many different people and facets of business coming together to create an extensive network, our Creative Director wanted to implement the idea of a colorful Mosaic. Taking from the two "half moon" slices in the FACC logo, I created this modern, overlapping Mosaic piece that was easily represented in different colors to symbolize the 3 main aspects of the FACC brand - Membership, Events, and International Careers. This colorful and modern take on the brand was excitedly received by the New York FACC branch, and was the focus of their website and print collateral re-designs as well.

Other branches of the FACC eagerly jumped on the opportunity to implement the branding in their websites as well, including Washington DC, the Gulf Coast, Dallas, and Michigan.

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Freelance, Moonlighting
Jaclyn Pearson
Art Director | Graphic Designer | Photographer Mount Vernon, NY