Owner / Chief Design Officer
Glitter Beast Design
Los Angeles, CA
Apr 2014 - Present (7 years)
Professional Doll and Girls Toy Design- Consulting and Freelance
-Doll Design, Prototyping and concepting
-Pitch prep and presentations
-Concepting and Brainstorming
-Feature and Play pattern development
Categories include: Fashion Dolls, Large and Small Dolls, Collector Dolls, Doll Accessories, Plush, Preschool toys, Role play, Electronics, Vinyl Toys, Designer Toys, Games, Collectables and Novelties
Consumer Products- Preschool and Girls Design Consultant
Apr 2014 - Dec 2014 (8 months)
Managed product development, new concept development and product approvals for the Girls, Preschool, Games, Role-play, Construction and Plush categories across all brands.
Senior Design Manager- Disney Princess
Aug 2013 - Apr 2014 (8 months)
Doll Designer and Senior Manager of Design and Development for Disney Princess and Frozen Toddler and Baby doll lines (Tollytots division)
-Directed new face sculpting and paint design including Art for New Lens Eye.
-Directed, managed and developed fashion designs, hair and accessories from concept to final production.
-Worked closely with HK and China partners in refining and problem solving on mechanisms and production issues due to cost constraints.
Project Designer- Fashion Dolls
Spin Master Ltd.
Sep 2009 - Aug 2013 (3 years 11 months)
-Lead Designer on the "Flutterbye Fairy" Line, creating the look of the line and coordinating the delicate balance between the design and the sensitive r/c mechanisms reliant on weight and balance.
-Art directed the look and sculpting of the LaDeeDa Doll Line as well as designing fashions and accessories.
-Designed Fashions, Hair and Accessories on the LIV Doll line.
-Conceptual design for new doll development and pitch concepts.
Senior (Lead) Designer
The Disney Store
May 2005 - Aug 2009 (4 years 3 months)
Girls Toy Dept.- Disney Princess, Fairies, Tween, Minnie, Collector Dolls and Toys
Manage and Design Disney Princess doll/toy development from concept to production. Daily responsibilities include: Working with outside vendors for prototype painting, sculpting and dress sample making, giving design direction and comments to partners in HK/China and work closely with internal cross functional teams to realize an overall product strategy. Lead designer in the launch of the new Disney Princess Classic dolls featuring animation accurate design, Disney Fairies and Special Edition Collector doll deputing this Fall.
Disney Consumer Products
2002 - 2005 (3 years)
Worked on multiple girls/tween properties and managed multiple licensees with design and approvals. Designed and managed approvals for the Kim Possible Toy line including: Dolls, Plush, Play sets, Activities, Sporting Goods and Seasonal products. Directed Product/Graphic Design for Disney Princess, from dolls/costumes to Huffy bikes and preschool toys. Developed new toy concepts to expand various Disney franchises, including the launch of Disney Fairies.
Concept and Design Intern
Jun 2001 - Aug 2001 (2 months)
Product concepting and brainstorming for premiums and toys for various fast food chains.
Designed a premium toy line “Banana Brigade” for Dairy Queen that went to market.
Developed skills for designing maximum play features within minimum budget constraints.
Jun 2000 - Aug 2000 (2 months)
Large Dolls and Cabbage Patch Group
Designed “Fashion Snap Patti,” an easy to dress doll for girls age 2-4. Goal was to introduce an easy dress play pattern using the “slap bracelet” technology, encouraging fashion play for smaller less coordinated hands. Learned in-house product development processes and strategies.