Apple iBrownie Concept

This is a personal design study from September 2011 to imagine a modern interpretation of the Kodak Brownie if it was made by Apple.

I chose Apple to base the project on because I saw many parallels between the two companies:

1. The original Brownie was as simple as possible.
2. The original Brownie was marketed towards children / young adults.
3. You could only take the original Brownie to an authorised Kodak dealer to be developed.
4. The price of developing also included your next roll of film, which of course was Kodak film.

The Apple logo is a trademark of Apple Inc and has only been used for creative purposes.

James Coleman
Product Designer Crawley, United Kingdom