To encourage sales straight from the 'shop' page, basic comparison information was added for each DISTO. Call outs, like 'Best for Active Job Sites', were added to highlight certain DISTOs to either increase sales or maintain the sales for a particular product.
This particular product page was revised to clearly convey to the page visitor what is in it for them when they purchase mattress encasements for their hotel or facility. The form was moved higher within the page so the page visitor did not have any question as to what they needed to do to receive more information.
This landing page was an idea for the DISTO product. To showcase the quality of the LEICA brand, the page had a matrix to compare LEICA to other brands.