Color and Textile Pamphlets
Color and Textile Pamphlets from Jennifer L. Lacey
Color and Textile Pamphlets

This product was originally conceptualized as a rebranding and marketing initiative to be placed in every home decor store that carried our product.

If you have ever been in a home decorating store, you know how easy it is to become overwhelmed- not even knowing where to start.

The ultimate goal was to attract new clients and interior designers so they would choose wall textiles in their home decorating projects, and to give them quick, easy access to the possibilities.

Each brochure contains fun facts about the chosen color(s), three categorized panels showing rooms, and three patterns below, along with the book name and pattern number.

Sherwin Williams loved the concept so much that they commissioned us to have it as part of the Come Home to People's Choice collections.

Each brochure contains fun facts about the chosen color(s), three categorized panels showing rooms, and three patterns below, along with the book name and pattern number.
As you can see, the three panels show the different shades/tints of the color available. This way, the customer is able to determine whether they want the decorating effect to be subtle, bold, or somewhere in-between.
In addition to color intensity, the brochures provide a range of texture and pattern possibilities.
Not only do these brochures help the customer visually choose the color-way/intensity, and texture or pattern- It also helps them to choose a style. Every one of these brochures shows a range of styles (traditional, modern, contemporary, eclectic, natural, etc.). Now the customer has a solid base in which to approach an onsite designer for assistance, which usually leads to product purchased through the Come Home to People's Choice collections.
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Color and Textile Pamphlets

This product was originally conceptualized as a rebranding and marketing initiative to be placed in every home decor store that carried our product.

If you have ever been in a home decorating store, you know how easy it is to become overwhelmed- not even knowing where to start.

The ultimate goal was to attract new clients and interior designers so they would choose wall textiles in their home decorating projects, and to give them quick, easy access to the possibilities.

Each brochure contains fun facts about the chosen color(s), three categorized panels showing rooms, and three patterns below, along with the book name and pattern number.

Sherwin Williams loved the concept so much that they commissioned us to have it as part of the Come Home to People's Choice collections.

Jennifer L. Lacey
Graphic Designer Boston, MA