Simple and straightforward. I've also managed to sneak my initials in the tread pattern.
Directional was the name of the game for the design. It further evolved into a utilitarian abstraction and an added rubber heel plug for added stability.
Prototype correction notes on CMF (color, material, finish).
"Product development is a game of millimeters."
TPU heelcup revision comments.
Profile of revised TPU heelcup prototype.
Product Testing.
Its all in the details.
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EVA Running Outsole + TPU Heelcup: CLAE Footwear
Outsole design and development of technical blown-EVA running outsole and TPU heelcup for LA based brand CLAE Footwear.
Conceptualization of tread pattern, drafting specs, wear-testing, and quality control all make for an educational experience in international teamwork, production limitations, and problem solving.
