2-shoe tier POP retail display integrating elastic bands to hold shoes on stainless steel frame as a play on the brand's use of elastic on their shoes as a fastening system.
Angular mutli-tier shoe POP retail display to reflect playful spirit of the brand while maximizing display options for up to 4 shoes.
Single shoe talker POP retail stand to feature key SKUs in the product line.
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POP Display: Royal Elastics
Retail Point of Purchase (P.O.P.) concepts for LA-based footwear brand Royal Elastics.
After conducting field research at various footwear boutiques on Melrose Ave. in Los Angeles, I was assigned to conceptualize brand based point of purchase displays that integrated the footwear as part of the display.
