CLAE Footwear proprietary outsole with available medial heel color dam.
Initial ideation for simple yet functional tread pattern for traction and clean aesthetics.
3D CAD and blueprint analysis and comments with outsole factory.
Protoype assessment and texture mapping comments.
Product testing: Traction control.
Clear application gives technical presence to the finished product.
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Running Outsole: CLAE Footwear
Cost-Saving proprietary runner outsole design for LA-based company CLAE.
Designed to replace an outsourced running outsole, I conceptualized, sketched, and spec'd out this outsole under the brand language and includes medial heel tread color dam for multiple color application.
