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Boulder - Hand Shower

'Boulder' is a hand shower I designed for Walmart under the Peerless brand in 2010. The retail plumbing products aisle can be a 'sea of chrome'. It can be hard to differentiate product here and remain at an opening or mid price point. Distilling insights from research, I harnessed the perception power and performance, which are primary drivers of purchase intent for the hand shower consumer.

Freelance, Full-time
Jessina Collins
Designer/Partner at Freeform Creative Oakland, CA