Automatic Skeleton
Brief: Style and design watch case and dials around mechanism for manufacture. Current Status: In production / on sale worldwide.
Retail: £595 - 695
Units: 2,000+ Advertised in official Morgan MOG publication
Rotary Revelation
Brief: Re-engineer rotating mechanism & style the collection. My team and I designed both the aesthetics and technical aspects of the watches while in close communication with Hong Kong & Swiss engineers, who advised over a period of 5 months. I oversaw the project from conception right through to costing, mass manufacture and later producing marketing renderings for the Swiss Basel World Fair.
Current Status: Launched at Basel 2013 - In production / on sale worldwide.
Retail: £495 - 695 Units: 4,000+
MW for Matthew Williamson
Brief: My colleague and I liased with Matthew Williamson at his Mayfair studio, producing 4 timepiece designs. The watch above is my addition to the collection.
Current Status: In production / on sale nationwide.
Units: 350+ Launched October 1st 2013
Valjoux
Brief: Style and design watch case and dials around mechanism for manufacture. Current Status: In production / on sale worldwide.
Retail: £1,595
Units: 900+
GT
Brief: Revamp and old classic from the archive.
Retail: £495
Units: 600
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Watch Design
Horology (via Latin horologium; lit. the study of time)
A few examples of my work while at the Dreyfuss Group in Central London