Shop Local is a publication by the Daily Herald that gives local businesses an opportunity to not only advertise but also provide their own editorial about their business.
Each cover is designed to have a welcoming feel of a local business while carrying the theme of the publication as featured in sales materials.
Though these publications have a changing logo every year, I established branded logos for major publications so that they could have an identity and create familiarity every year. 2019 is the second time the logo I designed for this publication to appear.
2019 also introduced more magazine-like additions to the publication whether with a message, what is featured inside, or details about an advertiser inside.
I also was responsible for creating the layout for the publication in 2019 which continues to carry the same themes featured throughout the materials for the publication in this year.
