Graphic Design Contractor
Quad Communities Development Corporation
Nov 2013 - Nov 2014 (1 year)
Strategically serving QCDC’s small business partners through corporate identity development and brand recognition.
• Facilitate consultation meetings with clients.
• Guide the client through the brainstorm, research and sketching process for each logo.
Principal & Graphic Designer
White Flare Designs
Mar 2008 - Jul 2013 (5 years 4 months)
Launched a successful business providing neo-contemporary brand identity and marketing solutions for small to medium sized businesses. * Developed highly customized client deliverables effectively combined creative concepts with structure to yield persuasive content. * Created strategic marketing plans utilizing a variety of platforms including social media, digital marketing, SEO, and online advertising crafted positioning and messaging to differentiate clients in the market. * Collaborated with clients on all phases of projects including company logos, business cards, flyers, and marketing collateral maximized relationships and developed a strong referral network. * Prospected new clients through warm leads, referrals, and networking analyzed sales and marketing results to optimize revenue generation. * Negotiated and represented each account identified solutions and met the unique needs of each client.
Marketing Coordinator/Graphic Designer
Network Services Company (NSC)
Mount Prospect, IL
Mar 2007 - Mar 2008 (1 year)
Provided marketing support, in-house graphic design and administrative assistance to the Director of Marketing for a member-owned organization of over seventy-five (75) member-distributors with combined annual revenues of $12B. * Directed a $150K marketing budget tracked all expenditures including tradeshow registrations, booth maintenance, meals, travel, brochure printings and shipping/handling to executive staff. * Worked in tandem with company executives to develop workflow efficiency and viability. * Prepared PowerPoint presentations for quarterly Board of Director meetings. * Successfully designed and printed internal newsletters designed to inform both company owners and suppliers. * Researched and analyzed data for a variety of market research, competitive differentiation, business development, and project management initiatives. * Designed in-house projects for company verticals and brands conceived drawing/logo ideas with initial sketches and implemented design into digital marketing and online advertising formats. * Managed tradeshow events for up to twenty-four (24) attendees administered budgets, directed cost-cutting initiatives, and served as the direct point of contact for clients, vendors and participants.
Senior Production Artist
William Frick and Company
Mar 2005 - Mar 2007 (2 years)
Leveraged a combination of graphic design, client relations, sales, and marketing experience for a manufacturer of specialty labeling and marking products. * Managed daily production schedules for over 2K products and sixty (60) customer jobs daily worked in tandem with the sales team and recognized for contributing to a 96% customer approval rating of the sales force. * Promoted from Production Artist to Senior Production Artist, 2006. * Developed a printing paper ordering system that saved the art department $50K each quarter. * Controlled inventory decreased company spending on printing paper inventories by 22%. * Independently pursued advanced knowledge of HP printers, Gerber spot color printers, print shop processes. * Initiated strong business relationships with department executives, sales associates, outsourcing agents and supplier vendors. * Developed highly customized client deliverables created customer art proofs and archives and performed extensive technical editing and quality assurance. * Oversaw workflow prioritized requests and ensured timely completion of client deliverables.
Sears Portrait Studios
Aug 2004 - May 2005 (9 months)
Facilitated a combination of client relations, sales, and photography services for a photo retail company. * Scheduled customized photography sessions for customers. * Implemented each photography session from entry to completion, under the guides of company policy. * Guided the customer through the photo purchasing and print process. * Maintained a sales percentage of 91%, well above the company minimal sales requirement of 70%.