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UNDER ARMOUR: Plyometric Footwear Concept
Plyometric footwear has proven to be an effective method of training for over a decade. Athletes at all levels ranging from high school to professional have seen an increase in their vertical leaping ability by doing specific training with this type of footwear. While the overall concept works pretty well, the current products on the market do not offer a great user experience, leaving an opportunity for improvement.