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Brand campaign called "Love Your Home" to run in Military publications. The images show soldiers and their family in home settings.
This campaign is to promote our new small business product, LifeStyleBlue. Small business owners typically know their employees well, they're like family to them. The concept was to feature typical employees of a small business, juxtaposed with their personal lives, and the ability of our plan to fit their lifestyles in and out of work. We ran print ads and web banner ads in small business publications, as well as email blasts and 2 outdoor billboards.
This campaign is to promote our new small business product, LifeStyleBlue. Small business owners typically know their employees well, they're like family to them. The concept was to feature typical employees of a small business, juxtaposed with their personal lives, and the ability of our plan to fit their lifestyles in and out of work. We ran print ads and web banner ads in small business publications, as well as email blasts and 2 outdoor billboards.
This campaign is to promote our new small business product, LifeStyleBlue. Small business owners typically know their employees well, they're like family to them. The concept was to feature typical employees of a small business, juxtaposed with their personal lives, and the ability of our plan to fit their lifestyles in and out of work. We ran print ads and web banner ads in small business publications, as well as email blasts and 2 outdoor billboards.
This campaign is to promote our new small business product, LifeStyleBlue. Small business owners typically know their employees well, they're like family to them. The concept was to feature typical employees of a small business, juxtaposed with their personal lives, and the ability of our plan to fit their lifestyles in and out of work. We ran print ads and web banner ads in small business publications, as well as email blasts and 2 outdoor billboards.
Individual Health Plan Campaign - Full Page Ad - We had an aggressive launch for our new Individual Plan products targeted to 20-something males. We went for an edgy campaign that would resonate with this group. The campaign had may components in different media like gyms, bars, online, billboard, print and radio.
Individual Health Plan Campaign - Partial Ad - We had an aggressive launch for our new Individual Plan products targeted to 20-something males. We went for an edgy campaign that would resonate with this group. The campaign had may components in different media like gyms, bars, online, billboard, print and radio.
Individual Health Plan Campaign - Bathroom Cling - We had an aggressive launch for our new Individual Plan products targeted to 20-something males. We went for an edgy campaign that would resonate with this group. The campaign had may components in different media like gyms, bars, online, billboard, print and radio.
Individual Health Plan Campaign - Drink Coasters - We had an aggressive launch for our new Individual Plan products targeted to 20-something males. We went for an edgy campaign that would resonate with this group. The campaign had may components in different media like gyms, bars, online, billboard, print and radio.
Individual Health Plan Campaign - Billboard - We had an aggressive launch for our new Individual Plan products targeted to 20-something males. We went for an edgy campaign that would resonate with this group. The campaign had may components in different media like gyms, bars, online, billboard, print and radio.
Individual Health Plan Campaign - Billboard - We had an aggressive launch for our new Individual Plan products targeted to 20-something males. We went for an edgy campaign that would resonate with this group. The campaign had may components in different media like gyms, bars, online, billboard, print and radio.
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Advertising

These are some new and exciting Ad campaigns that we're creating in-house at Blue Cross RI. We're either using stock photography or shooting it. All the concepts and the copy is produced in-house.

Juan Cano
Art Director Warwick, RI